Here are the Voxpopme's teams best practices for getting high video survey conversion rates.
1. Ask relevant questions
A survey respondent is six times more likely to complete a question response on a topic they are interested in, so make sure you’re screening for the right survey respondents. Read our handbook on writing relevant and engaging video questions.
2. Incentivize the respondent if sharing a survey link with customers
The Voxpopme audience is incentivized for leaving responses, but if you are using your own audience and sharing a survey link, incentivizing users results in more responses and better feedback.
The Voxpopme research team has found the most effective incentive option for survey respondents is a $5 gift card. This was tested against a cash incentive ($1/$3/$5/$10) and two types of gift cards, with a Starbucks gift card proving most popular.
3. Be honest and show the value to your repondents
Survey respondents who were told about the video aspect on the survey welcome page, or even in the invite email, have a greater likelihood of uploading a usable response than those who are presented the video capture widget without warning. Additionally, emphasizing how recording a video is easier, faster, and a more powerful way for respondents to get their voice out to the company has proved to increase conversion rates.
4. Opting out of Video and Sharing
We see higher conversion rates when a respondent is asked to opt out of video rather than opt in. Additionally, respondents must be informed with how their video may be used - either internally or publicly. From our research, we have found that there is a low impact on opt-in conversion rates when the respondent is told their video may be used externally, with a drop of only 6%.
Conversion to opt-in:
We [insert company name] are interested in hearing what consumers think about [insert question topic] and would like to ask if you are open to sharing your comments via a video response.
The video you record will not be used beyond this study and will be stored anonymously and will not be shared in any public domain [change the usage purposes as required]. We will be using a trusted partner, Voxpopme to capture the video content.
If you agree, please provide your consent below:
- I agree to share my video
- I do not agree to share my video
5. Providing tips before the video record page (if necessary)
If you see consistently poor video quality, here are some Voxpopme tips to video recording you can include.
Thank you for agreeing to record a video! Here are some tips for recording your video...
- Provide as much detail as you can
- Make sure you have plenty of light so we can clearly see you
- Avoid places with lots of background noise so we can clearly hear you
- Show us - if you can, show us what you mean by holding an item up for us to see
- Relax and have fun!